Home Blue Ocean Strategy >

Blue Ocean Strategy
Blue Ocean Strategy is the simultaneous pursuit of differentiation and low-cost to create new market space. A proven and practical approach to creating breakthrough business ideas, Blue Ocean Strategy seeks to make the competition irrelevant by creating a leap in value for both the company and its buyers. While innovation has often been seen as a random/experimental process where entrepreneurs and spin-offs are the primary drivers; Blue Ocean Strategy offers systematic and replicable methodologies and processes in pursuit of innovation by both new and existing firms. Blue Ocean Strategy, by Professors W. Chan Kim & Renée Mauborgne, is an international bestseller over 5 continents, with more than 2 million copies sold worldwide and published in 41 languages. This breakthrough strategy concept is the result of the professors’ long-term study of 150 strategic moves spanning more than 30 industries over 100 years (1880-2000). The collective research data, academic papers have been widely published in leading management journals including Harvard Business Press, MIT Sloan Management, and others since 1998.

We offer in-house training of 1 day, 2 day and 4 days workshop and public workshops to help companies swim out of the red ocean. Email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Click here for the official introduction of Blue Ocean Strategy 
Click here for information about UCSI Blue Ocean Stratgegy Center. UCSI-BOSRC Brochure page1 page2


Blue Ocean Strategy is a registered trademark of W.Chan Kim and Renee Mauborgne, UCSI Blue Ocean Strategy Regional Center has the operating right to offer official Blue Ocean Strategy training and consulting in 10 countries and any infringement and violation to copyrights and trademarks will be reported (without exception).


Designed by Art Group Limited